2Q 2025 529 and ABLE Market Sizing Highlights

By Paul Curley, CFA | paul.curley@issmarketintelligence.com | August 6, 2025

What was the 529 and ABLE market sizing as of 2Q 2025 (June 30, 2025)?

June 2025 Quarterly 529 & ABLE Market Sizing Data
– 17.3 million accounts invested $568 billion in assets in 529 savings and prepaid plans
– 16.4 million accounts invested $543 billion in assets in 529 savings plans
– 0.9 million accounts invested $25 billion in assets in 529 prepaid plans
– 213,855 accounts invested $2.681 billion in assets in ABLE (529A) accounts

March 2025 Quarterly 529 & ABLE Market Sizing Data
– 17.2 million accounts invested $525 billion in assets in 529 savings and prepaid plans
– 16.3 million accounts invested $500 billion in assets in 529 savings plans
– 0.9 million accounts invested $25 billion in assets in 529 prepaid plans
– 204,133 accounts invested $2.468 billion in assets in ABLE (529A) accounts

June 2024 Quarterly 529 & ABLE Market Sizing Data
– 16.8 million accounts invested $508 billion in assets in 529 savings and prepaid plans
– 15.9 million accounts invested $484 billion in assets in 529 savings plans
– 0.9 million accounts invested $24 billion in assets in 529 prepaid plans
– 180,059 accounts invested $2.032 billion in assets in ABLE (529A) accounts

Net Flows (contributions minus withdrawals):
– Estimated 529 savings plan net inflows were $4.0 billion in 2Q 2025 compared to net inflows of $3.6 billion in 2Q 2024 and $3.8 billion in 2Q 2023, which aligns with continued demand for education, career training and 529s as more parents are successfully using 529s for their intended purpose of qualified educational expenses to and through the market and economic volatility in 2024 and 2025 in the United States.

The overall outlook for 529s continues to brighten with the expansion of qualified expenses, broadening to new demographics and improvements in ease of use of 529, and especially with the expansion of qualified expenses to certain types of qualified distributions from 529s to Roth IRAs and beyond as part of the recent tax bill in 2025. As 529s broaden from a product for education financial planning to retirement financial planning in 2024 and career training including credentials in 2025, we expect new positive energy by new stakeholders to drive growth over the next three to five years.

 
From an industry asset and account level perspective, 529 saving plans continue to expand to help even more families. Therefore, investor interest in 529 plans and saving for education in an efficient and effective manner in terms of tax, financial aid and estate planning continues to rise, and especially as part of year-end tax planning and education financial planning.

Top 10 529 Savings Plans by 2Q 2025 Assets

Top 5 529 Savings Plan Program Managers by 2Q 2025 Assets

For questions, commentary or feedback on the data, please contact Paul Curley at paul.curley@issgovernance.com.